Love Lamb Week is an annual event celebrated from 1-7 September, dedicated to promoting the delicious taste and sustainability of UK lamb. This initiative is supported by organisations such as AHDB, Hybu Cig Cymru, and Quality Meat Scotland, and encourages engagement through social media campaigns and on-pack marketing materials. The aim is to raise awareness about the dedication of farmers in delivering high-quality lamb while highlighting the sustainable aspects of UK sheep production.