Fairway Foodservice is delighted to announce the launch of a new wholesale data service, and selects TWC Group to be its data partners.

Fairway Foodservice is a foodservice buying and marketing group, and is made up of 19 UK and European wholesale members, with a combined annual membership turnover of over £1bn. Members include Charles Saunders in Bristol, MJ Baker in Devon, Millers Foodservice in York and Food Options up in Livingstone (West Lothian).  Fairway has an own label range of over 600 products under the ‘Fairway Assured’ and ‘Fairway Excellence’ banners.

Coral Rose, Managing Director of Fairway Foodservice said:

“We are delighted to announce the launch of our new data initiative, due to go live later this summer.  It is clear that wholesalers, buying groups and suppliers need access to good quality data to grow their sales and profits, and run more efficient supply chains.  Our members and our suppliers will soon be able to access ‘one version of the truth’ from the Fairway Foodservice membership and this should prove pivotal in growing everyone’s sales – including most importantly our members’ customers’ sales.  We have always been focused on having quality, accessible data and the TWC SmartView platform is the perfect complement to Connect, our current online data sharing tool.”

Commenting on the appointment of TWC to be Fairway’s data partners, Coral said:

“I’m thrilled to be working with TWC. There is no company in the UK sector who comes even close to TWC when it comes to their knowledge and passion for the UK wholesale sector.  They also have the industry’s best data reporting solution which will be embraced by our members.  Finally, in today’s very commercial world, it’s also important for us to work with partners who share our values and principles – and the whole TWC team operates in similar ways.”

Tanya Pepin, MD and Founder of TWC Group, said:

“I have known and admired Coral for many years.  We are beyond delighted and honoured to be selected as Fairway’s data partner.  We will support Fairway Foodservice’s data strategy every step of the way and look forward to many years of a very successful partnership.”