In response to the growing demand for high-quality yet affordable coffee options within the UK’s thriving coffee market, we are excited to introduce our Fairway Assured range of four coffee beans. 

Whether you operate a bustling café, a cosy pub, a luxurious hotel, or a refined restaurant, the range caters to both budget-conscious operations and those seeking to offer a superior experience. 

Why Now: The UK Coffee Market Insights

The UK coffee market continues to flourish, with over 12,000 independent coffee shops contributing to a sector worth £4.6 billion. Notably, 73% of coffee drinkers prefer enjoying their brew in-store, highlighting the importance of offering an exceptional coffee experience. As the market grows, so does the need for a variety of coffee options that can meet different price points without compromising on quality.

Fairway Assured Espresso Beans: Cost-Effective Quality

Our Fairway Assured Espresso Beans are crafted to provide a robust and satisfying coffee experience, perfect for establishments where cost-effectiveness is key. These beans, made from 100% Brazilian Robusta, are dark roasted to deliver a high-caffeine coffee with spicy, smoky, and dark chocolate notes. They are ideal for bean-to-cup machines, ensuring consistency and convenience while offering exceptional value for money. The Fairway Assured range is perfect for high-volume operations where maintaining quality at a lower cost is crucial.

Pairs with: Baked goods, such as brownies, lemon meringue pie, and tray bakes, offering versatility and value for money.

Fairway Excellence: Premium Quality for Discerning Palates

For those wanting to enhance their coffee menu, our Fairway Excellence range offers a selection of premium choices.

100% Pure Arabica Colombian Whole Bean Coffee

With a light to medium roast, these beans offer bold, full-bodied flavours with dark chocolate and fruity notes, perfect for creating luxurious espresso-based drinks.

Pairs with: It’s a perfect choice for a visually striking blueberry latte, which consists of blueberry syrup at the bottom, filled with ice, a layer of condensed milk, and topped with a shot of Colombian espresso. You can also create a delicious balance by serving with chocolate-coated blueberry clusters.

If “iced” isn’t your thing, why not serve a mocha? This rich and indulgent drink is made by combining a shot of espresso with steamed milk and chocolate, either real chocolate, powder, or syrup, and sometimes topped with whipped cream. This drink pairs wonderfully with cake pops, bite-sized balls of cake mixed with buttercream and coated in chocolate, perfect for a sweet treat alongside your coffee.

100% Pure Arabica Brazilian Whole Bean Coffee

Smooth and rich with nutty and milk chocolate notes, these beans are a single-origin delight, ideal for customers who appreciate a refined coffee experience.

Pairs with: Doughnuts and Brazilian cheese breads — soft, chewy breads made from tapioca flour and cheese, commonly enjoyed with coffee in Brazil. They are also gluten-free.

100% Pure Arabica Fairtrade Barista Coffee Beans

Ethically sourced, these Honduran beans provide a medium-bodied coffee with a nutty, black treacle aroma, complemented by dark chocolate and berry flavours. Choosing Fairtrade supports sustainable farming practices and fair wages for farmers.

Pairs with: It’s a great choice for creating luxurious desserts and drinks, or why not try a drink-dessert hybrid such as an affogato—a scoop of Fairway Excellence Dairy Madagascan Vanilla Ice Cream topped with a shot of espresso. Paired with a slice of Fairway Assured Tiramisu Cake, this combination is sure to please your customers.

Brewing the Perfect Cup: Golden Cup Coffee Standard 

The Golden Cup Coffee Standard is a benchmark of excellence in coffee brewing, established to ensure the highest quality and consistency in every cup. Defined by the Specialty Coffee Association (SCA), this standard specifies the ideal balance of coffee and water, as well as precise brewing parameters, to achieve the optimal extraction of flavours. 

The key metrics include a coffee-to-water ratio of 55 grams per litre, water temperature between 92-96°C (197-205°F), and a total brewing time of 4-8 minutes, depending on the method. 

Adhering to the Golden Cup Standard ensures that the resulting brew is neither over-extracted nor under-extracted, highlighting the coffee’s inherent characteristics and delivering a rich, balanced, and satisfying experience. For baristas, café owners, and all coffee professionals, striving for the Golden Cup Standard is a commitment to excellence and a guarantee of quality for your customers.

Tailored Solutions for Every Establishment

Whether you aim to provide a superior coffee experience or a cost-effective solution, our Fairway coffee ranges are tailored to meet your needs. By offering both the Fairway Assured and Fairway Excellence options, we ensure that you can delight your customers with exceptional coffee, regardless of your budget constraints.

We invite you to try our new Fairway Assured coffee bean range and experience the perfect balance of quality and affordability. 

Contact your local rep for more information.