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Waste Less, Save More

Wrapmaster Empowers Chefs to Reduce Kitchen Waste and Cut Costs

Wrapmaster® – the ultimate chef wrap system – is calling on chefs and operators to act now on food waste, and embed cost-saving habits before the 2030 legislation comes in.

As the government remains committed to eliminating food waste from landfill all together, new compliances are already being introduced through the Environment Act 2021. In 2024, operators in Wales will need to separate their food wastage from general waste, as well as other recyclable waste, and send it for recycling. By 2030, all foodservice sites will no longer be permitted to send their food waste to landfill or incineration.

This latest move in the battle on food waste will see operators experience additional costs on already pressurised kitchens. However, with early planning, Wrapmaster®’s innovative food wrap system offers an effective solution to help chefs and foodservice operators tackle the challenges posed by the new food waste legislation.

The award-winning dispenser has built a trusted global chef following thanks to its ability to reduce food wrap usage and costs, as well as minimising food waste by protecting and preserving valuable ingredients far better and more cost-effectively than traditional cutter boxes and loose rolls. So much so, that when asked, 97% of chefs confirmed that Wrapmaster® has helped them reduce their use of food wrap in the kitchen (Wrapmaster® Research, Independent Toluna Survey, 2021).

The compliance deadline is approaching. Operators need to adapt their practices when it comes to food waste to meet regulations and combat the cost of living crisis. But it’s tough in the kitchen right now. Ingredient prices, energy bills, staff salaries and the subsequent menu price increase are all having an impact, but small changes back of house will help in the long run. Wrapmaster® supports chefs and operators wherever possible with a sustainable, cost-effective, and practical approach to wrapping and protecting food.

A staggering three in every four chefs use Wrapmaster® in professional kitchens, the system’s patented concealed blade delivers a far superior cutting performance than traditional cutter boxes and loose rolls, allowing the ultimate chef wrap system to typically reduce food wrap wastage and make a cost saving of 20% (Restaurant 3-week trial. 20% less cling film, 25% less foil and 25% less baking parchment vs cardboard cutter box).

In these challenging circumstances, Wrapmaster® serves as an essential tool for kitchens to waste less and save more. Designed with a 40-year chef-heritage, it is far better for the environment and, crucially for budgets. A sustainable and cost-effective approach to food waste is possible and with Wrapmaster®’s innovative wrap system chefs can tackle these challenges head-on.

Endorsed by the Craft Guild of Chefs and recommended by food safety professionals, Wrapmaster® can be sanitised and disinfected in a commercial dishwasher to reduce the risk of cross-contamination and keep food safe. The tough casing also means that cling film, foil and baking parchment is always protected from spills and dirt. The patented concealed blade in the dispenser guarantees hands are always safe for speedy cutting.

The Wrapmaster® range includes the Wrapmaster® 3000, Wrapmaster® 4500, and Wrapmaster® Duo which dispenses two types of material or can be used for large-volume users of one material. Operators can enjoy the ultimate sustainable chef wrap system with Wrapmaster®’s Sustainable Collection – a range of professional, sustainable products that includes the new Compostable Cling Film, Recyclable PE Cling Film, Compostable Baking Parchment, and Flexsil-Lid™ by Wrapmaster® sustainable silicone lids. 

For more information on Wrapmaster please contact your local representative.

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